Unforgettable Happens Here

[John]

Disney Parks has announced a new campaign, which reminds your guests that around every corner, at any second or minute of every day, there’s a magical moment waiting to happen. Here, moments both big and little become stories that will be forever told and retold. And never, ever forgotten.

Here is the video (UPDATED):
https://www.youtube.com/embed/U6dvRvhbYyo?rel=0"


So - what do you think? Personally, I think the slogan is too long. Loved "Where the Magic Lives" myself. What are YOUR favorite Disney parks campaigns of the past. What would YOU use as a slogan?

[DonaldDuck1117]

I've always thought the slogans are too long. Just go with "unforgettable" or "memories" or "dreams."

[VWL Mom]

My favorite was "Remember the Magic". Think it was the 25th anniversary.

[TheVBs]

I think it definitely captures how I feel about our memories of previous trips. It makes me miss our kids being little!

[Tink1]

I am with Lynn, Remember the Magic. I can still sing the jingle from that campaign.

Nanc

[PopPhan]

I just got a "This video has been removed by the user." message when I tried to view it.

[Polynesian Dweller]

Hmm, kind of a meh reaction for me. I think that those of us who are already Disney fans, on boards like this, and don't have to be coaxed back aren't the target audience of these marketing campaigns. It only matters if it entices new visitors.

[Coleby]

I just got a "This video has been removed by the user." message when I tried to view it.

I did as well

[John]

I just got a "This video has been removed by the user." message when I tried to view it.

Updating the link now - not sure why they killed the original.

[Stu29573]

I like it. I also liked "Celebrate Today."

[baldburke]

I am with Lynn, Remember the Magic. I can still sing the jingle from that campaign.

Hmm...not remembering the jingle? But I think you may be on to something... Disney has always been about music. Everyone recognizes, "ba da da da da." Maybe WDW needs an enduring jingle?

[Reedy Creek Buccaneer]

How about "Epcot, a vision of a few years ago!"

[BrerGnat]

At least they were smart and chose an ambiguous word like "unforgettable." Unforgettable isn't always good...

[Tink1]

Hmm...not remembering the jingle? But I think you may be on to something... Disney has always been about music. Everyone recognizes, "ba da da da da." Maybe WDW needs an enduring jingle?

Remember the night,
Remember the feeling
Remember the magic in our lives.
You opened up my eyes, to a new world revealing,
So remember the magic, just remember the magic,
One more time.



Brian Knight did the recording on the Parks album, Gloria Estefan sang it on the 25th Anniversary Special. Check youtube, it's there. (and you know it, I know you do LOL)

Nanc

[Terra]

I like it! I know for us, especially my special needs son, and some of the wonderful cast members who make his visit extra special by chatting with him and such, make it unforgettable for us

[brad192]

Hmm, kind of a meh reaction for me. I think that those of us who are already Disney fans, on boards like this, and don't have to be coaxed back aren't the target audience of these marketing campaigns. It only matters if it entices new visitors.

Totally agree. Disney knows they have us (and our $), so they're going after the new/infrequent visitor market. The video certainly pushes all the right buttons for that, and that's OK.

Speaking of pushing buttons - that shot with Pluto & the service dog made me a bit misty-eyed.

[GoBlueLacheta]

Kodak Presents Pepto-Bismol Cake

[brownie]

I'm with John on this one, I like "Where Magic Lives."

[DizneyFreak2002]

This campaign is rather forgettable....

[Terra]

All in the eye of the beholder's opinion I suppose

Last night, watching my two son's reaction to seeing the Boo to You parade for the very first time was absolutely unforgettable!
I don't think I've seen them smile and become giddy so much as I did then!
For us this campaign truly means something