The earlier in the day you stop, the less important it is to call ahead. Once it gets around 5pm available rooms can dry up in summer. Nothing is worse than being tired and not being able to find a room easily.
If you are a AAA member, you can use their Tour Books, or if you have a favorite chain you can pick up one of their directories before you leave. That way you can call from the road and go as far as possible.
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