Disney Buys Chinese Mobile Content Provider Enorbus; For Around $20 Million



by Rafat Ali
Moco News
March 19, 2007

Disney has bought Chinese mobile gaming company Enorbus, for around $20 million, MocoNews.net has learned. Financial backers in the company included Carlyle and Qualcomm Ventures.

This is the second mobile content related acquisition the company has done in China in a few months. It bought Chinese mobile content and marketing firm Mobile2win (M2W) last August.

Rumors about talks between Disney and Beijing-based Enorbus swirled last fall just after the Mobile2win acquisition; according to a Disney spokesperson, the deal went through earlier this year. The formal statement now (no mention of money, of course):

“Walt Disney Internet Group (WDIG) acquired Enorbus, a software developer with operations in China. The acquisition further demonstrates the company’s commitment to expanding its global presence and in providing compelling entertainment anywhere and anytime. It also will provide a solid foundation for continuing to grow WDIG’s mobile content business around the world.”