Dining Plan Price Increases 2013

[SBETigg]

I was just reading about the dining plan price increases for next year- forgive me if there is already a thread on it. Holy cow, it has gone up! I expect some price increases from year to year, but...

Quick-Service Dining Plan
$37.58 per night ages 10 and up
$14.32 per night age 3 to 9
2012 was $34.99 and $11.99.

Standard Dining Plan:
$55.59 per night ages 10 and up
$17.16 per night age 3 to 9
2012 was $51.54 and $15.02.

Deluxe Dining Plan:
$99.97 per night ages 10 and up
$26.84 per night ages 3 to 9
2012 was $85.52 and $23.79.

The Deluxe plan increase is especially jarring. And these are prices for Regular and Value Season- Peak is more expensive. I'm kind of gobsmacked considering the Dining Plan seems to offer less every year. I can't see how this will remain a good choice for consumers, unless dining prices are going up that much across the board (also a possibility).

This post is brought to you by someone who rarely checks prices and considers vacation a time to make memories and not pause on pricetags. So... either, if I'm surprised, others will be outraged. Or, I'm just catching up to what others have already found to be over the top.

[Mickey'sGirl]

Isn't it shocking? Yet, people keep buying it!

[SBETigg]

Isn't it shocking? Yet, people keep buying it!

Yes. I remember paying around $40 (or less) when it started and I guess I just didn't realize it had gone up that much. Last time I went, we had free dining and the time before, I went without the plan. So now I'm catching up and kind of shocked. When they eliminated the tip and appetizer from the regular plan, I thought it was less of a deal but it still didn't surprise me. This time, they got me.

[dnickels]

I wonder if they have so many people who just plain always add the dining plan that they figure those guests will continue to do so without noticing the % price increase. There's hardly a 'Dining Plan' discussion on Intercot that goes by without at least a few people who say they just prefer to have it paid ahead of time even if the DP costs them more than OOP so I'm sure that view makes up a sizable number of guests. If they're always going to get it anyway, increase away (so the thinking would go).

[SBETigg]

I wonder if they have so many people who just plain always add the dining plan that they figure those guests will continue to do so without noticing the % price increase. There's hardly a 'Dining Plan' discussion on Intercot that goes by without at least a few people who say they just prefer to have it paid ahead of time even if the DP costs them more than OOP so I'm sure that view makes up a sizable number of guests. If they're always going to get it anyway, increase away (so the thinking would go).

I wondered that, too. Or if maybe it makes Free Dining seem like more of a value, so people keep going for it? Because we all know (even if we love a good free dining plan) that getting a room discount is usually a better deal. But this way, people still think, "wow, a room discount is good, but I've got to eat and that's saving me $55 a day per person," even though the pricing is insane when you break it down.

[LandFan]

That's freakin' crazy!! Wow! We've actually just been lucky and the last 5 times we've been down we've had to stay at Value resorts due to $$ and we have always lucked into free dining so it was a really nice benefit for us but even back when it was $40/pp per day I don't think I would have paid for it... Now I am SURE I will never pay for it!

Room discounts only for me from now on if we are staying at anything above a value level...

[VWL Mom]

I wondered that, too. Or if maybe it makes Free Dining seem like more of a value, so people keep going for it? Because we all know (even if we love a good free dining plan) that getting a room discount is usually a better deal. But this way, people still think, "wow, a room discount is good, but I've got to eat and that's saving me $55 a day per person," even though the pricing is insane when you break it down.

I think that sums it up perfectly. Raise room rates, raise ticket prices, raise DDP and then offer it "free".....they will come. Great marketing ploy IMO.

[joonyer]

Disney makes huge profits off the Dining plan. And they don't lose any money by offering free dining either. Expect them to keep pushing the envelope on price until it reaches a "breaking" point. Obviously, it hasn't gotten there yet.

[VWL Mom]

Just out of curiosity, does anyone know how much they actually reimburse the restaurants for a TS credit?

[AgentC]

I wonder if they have so many people who just plain always add the dining plan that they figure those guests will continue to do so without noticing the % price increase. There's hardly a 'Dining Plan' discussion on Intercot that goes by without at least a few people who say they just prefer to have it paid ahead of time even if the DP costs them more than OOP so I'm sure that view makes up a sizable number of guests. If they're always going to get it anyway, increase away (so the thinking would go).

I think this is true. I just recently went to WDW with friends. I have a Tables in Wonderland card I could have used for all of us. We had lunch at Columbia Harbor House where they bought 2 adult meals and 2 kids and dinner at Boma (3 adults and 2 kids). They paid $176.64 without tip for 3 adults (include child over 10) and 1 child.

If they had paid out of pocket and used my TIW discount for dinner. Lunch would have been about $40. Dinner without tip would be $103.00 for a total of $143. They did also get a snack that day but they also had to pay OOP for their drinks at dinner.

They just liked the convenience of prepay and everything on their room key.

[CanadianWDWFan]

I agree with what everyone is saying. People like convenience and not having to worry about things. If folks just sat and spent some time pricing everything out they would see that the DDP is not necessarily a good deal, even when it is offered for free. With these price increases it really does beg for one to sit down and do the math.

[Hammer]

I was just reading about the dining plan price increases for next year- forgive me if there is already a thread on it. Holy cow, it has gone up! I expect some price increases from year to year, but...

Quick-Service Dining Plan
$37.58 per night ages 10 and up
$14.32 per night age 3 to 9
2012 was $34.99 and $11.99.

Standard Dining Plan:
$55.59 per night ages 10 and up
$17.16 per night age 3 to 9
2012 was $51.54 and $15.02.

Deluxe Dining Plan:
$99.97 per night ages 10 and up
$26.84 per night ages 3 to 9
2012 was $85.52 and $23.79.

The Deluxe plan increase is especially jarring. And these are prices for Regular and Value Season- Peak is more expensive. I'm kind of gobsmacked considering the Dining Plan seems to offer less every year. I can't see how this will remain a good choice for consumers, unless dining prices are going up that much across the board (also a possibility).
This post is brought to you by someone who rarely checks prices and considers vacation a time to make memories and not pause on pricetags. So... either, if I'm surprised, others will be outraged. Or, I'm just catching up to what others have already found to be over the top.

I think that sums it up perfectly. Raise room rates, raise ticket prices, raise DDP and then offer it "free".....they will come. Great marketing ploy IMO.

Just look at the prices WDW charges for buffets now. Say thay raise the price for Chef Mickey's or Ohana to be around $42 pp next year. Then your QS and snack only need to add up to $12.50 to break even. If you're a family who goes to a lot of buffets or Character meals, then the DDP may not look so bad.

We rarely eat at buffets or character meals, but for a lot of people, based on the ADRs I see posted here, they eat at one of these restaurants per day.

[mom2morgan]

I think the problem is that dining plan or no dining plan, table service meals at Disney are just ridiculously priced. It makes it hard for the average person to really have anything like an affordable vacation. We're going in September and got "free" dining, so I booked a lot of table service meals. But REALLY...I just went out for supper on Friday to a very nice hotel in my area and had an absolutely STELLAR buffet - prime rib and all the fixin's - for $22 per person. Then I think about paying $40 for bacon and eggs at Chef Mickey's? INSANE

[wickedgin]

If you're a family who goes to a lot of buffets or Character meals, then the DDP may not look so bad.

Yes, character buffets are the only reason the DDP used to make sense for my group of 5.
Now I don't think I'd take the DDP even if it were "free" and I *certainly* wouldn't pay those prices!

[TinkerbellT421]

Holy cow!!!! seeing prices like that it justifies DBF and I's thoughts about ddp not saving money. we did the ddp twice two years in a row to do the math to see of it saved money and that was 6 years ago and was substantially cheaper than that and it didn't save us money then. No idea how that would even come close now.

[DNS]

Free dining seems to be offered longer. I wonder if the increase has anything to do with that. Those who pay will be paying more to offset the cost of the free offers.

[the other micki]

Thanks for the "heads up", SBETigg! I will no longer blindly do the ddp! I will do the math!!!

[Dulcee]

I think the problem is that dining plan or no dining plan, table service meals at Disney are just ridiculously priced. It makes it hard for the average person to really have anything like an affordable vacation. We're going in September and got "free" dining, so I booked a lot of table service meals. But REALLY...I just went out for supper on Friday to a very nice hotel in my area and had an absolutely STELLAR buffet - prime rib and all the fixin's - for $22 per person. Then I think about paying $40 for bacon and eggs at Chef Mickey's? INSANE

Unfortunately I think that's food prices in any major theme park. We went to Carowinds, a local theme park, about a year ago. For two of us a counter service lunch of chicken fingers, fries and soft drinks cost us $40ish, and it was awful .

Disney is right on par with other theme parks when it comes to food.

[JROriole8Fan]

I wish they would continue to raise the prices so people wouldn't get them. I'm very tired of waiting in lines behind people on the dining plan, who have no clue and don't decide until they are at the register and have to ask every person in the party. Otherwise, Disney should have a separate line for them, so people paying at the register can order and get their food, while they poder their options. Then when they are done realize that they also get a dessert, and start all over again!

[SBETigg]

Thanks for the "heads up", SBETigg! I will no longer blindly do the ddp! I will do the math!!!

I agree. We did the math years ago and it worked out for us then, but it's not the same plan now. Though, as Christine points out, meal prices have gone up, too. It might still work out for some dining styles. Always do the math.