My older two (11 & 8) both love Club Penguin. It's highly addictive so I have to limit each of them to an hour or two a week. Between our neighborhood, school and church friends alost all the children with access to a computer play on this site. Before I let my kids play on here I played for a while just to check out the security. The site has a lot of good safe guards to protect the kids.

I imagine with the growth the site has had, the revenues from the memebership, advertising and the ability to cross it's other items this was a good purchase for Disney.