"My Starbucks Idea"

[HackLaSalle]

Here is the idea from user Aloric

Create a full Starbucks Experience at Epcot
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Posted on 6/29/2012 7:10 PM
by Aloric
You announced you're going to put Starbucks into each of the Disney theme parks in the United States and make the locations fit the theme of each park.

Well, Epcot is about human achievement, industry, and coporate outreach. Why not create a full encompassing Starbucks Experience instead of just another Starbucks coffee shop at the park?

Epcot is the park that will allow you to really share your company's message and ideals with the public - and the public wont see it as crass commercialism because the World's Fair arrangement of the park has always had a commercial backing. You can elevate your brand and really make a bold statement.

How? With a real attraction experience. Explain ethical sourcing and environmental stewardship. Explain how you can ethically source the world and responsibly recycle the waste you produce. If you truly believe in any of the ideals you list in your corporate responsibility reports then this is the venue to really make those principles shine.

Instead of just opening yet another coffee shop - in a theme park which already has several.

Honestly I know it may not be that popular but I think this is an amazing idea. Someone in the comments suggested putting this in the Wonders Of Life pavilion. I just think that instead of having just more coffee shops why don't they go big? Why not give us the history of coffee. The history of Starbucks and what the future holds for Starbucks? Free samples plus a huge shop with a ton of selections and merch? It'd be a hit. Everyone would want to collect their favorite Barista Plush.