If they improved the quality of the merchandise they sold, perhaps people would buy it. I am desperate for some new WDW t-shirts - most of mine are quite a few years old now. However, most of the ones being sold at this time are paper thin and look like they would shred like a paper towel the first time you wash it. Even at the 40% off sale they had in December, I could only find one that I only marginally liked.