Ed
08-07-2010, 05:32 PM
From today's Orlando Sentinel...
Universal raises ticket prices
By Jason Garcia, Orlando Sentinel
August 7, 2010
On the same day it reported its first attendance gain in more than two years, Universal Orlando also announced it is raising ticket prices.
Universal said it is increasing the base price of a one-day, one-park pass to $82 — matching a price increase announced earlier this week by Walt Disney World.
The two-park resort, which is enjoying a surge in popularity with the opening of the Wizarding World of Harry Potter, will also tack on an extra $5 to most of its multiday ticket options, including base tickets and park-to-park passes that include admission to both Universal Studios Florida and Islands of Adventure on the same day. Online ticket prices, which are generally about $10 cheaper, will also rise.
But Universal said it will not hike the price of one of its most popular ticket options: Two-day, park-to-park passes, which will remain priced at $145. And in a move that could help it make further inroads with locals, Universal will also leave prices for Florida-resident, online-only tickets unchanged.
Annual prices will not change, either.
The new ticket prices will take effect tomorrow (8/8/10).
"Our goal is to continue to deliver on our promise of great entertainment at a great value, all while keeping an eye on the marketplace," Universal spokesman Tom Schroder said. "We also listen to our guests and they tell us we are doing a great job at delivering value. In fact, 94 percent of our guests say we deliver good to excellent value for their entertainment dollar."
Universal ticket-price increases*:
Base tickets:
1-day: $79 to $82 (+3.8 percent)
2-day: $119.99 to $124.99 (+4.2 percent)
3-day: $134.99 to $139.99 (+3.7 percent)
4-day: $144.99 to $149.99 (+3.5 percent)
Park-to-park tickets:
1-day: $109 to $112 (+2.8 percent)
2-day: $144.99 (unchanged)
3-day: $149.99 to $154.99 (+3.3 percent)
4-day: $154.99 to $159.99 (+3.2 percent)
*Prices are for tickets purchased at the gate. Online prices are generally $10 cheaper per ticket.
Universal raises ticket prices
By Jason Garcia, Orlando Sentinel
August 7, 2010
On the same day it reported its first attendance gain in more than two years, Universal Orlando also announced it is raising ticket prices.
Universal said it is increasing the base price of a one-day, one-park pass to $82 — matching a price increase announced earlier this week by Walt Disney World.
The two-park resort, which is enjoying a surge in popularity with the opening of the Wizarding World of Harry Potter, will also tack on an extra $5 to most of its multiday ticket options, including base tickets and park-to-park passes that include admission to both Universal Studios Florida and Islands of Adventure on the same day. Online ticket prices, which are generally about $10 cheaper, will also rise.
But Universal said it will not hike the price of one of its most popular ticket options: Two-day, park-to-park passes, which will remain priced at $145. And in a move that could help it make further inroads with locals, Universal will also leave prices for Florida-resident, online-only tickets unchanged.
Annual prices will not change, either.
The new ticket prices will take effect tomorrow (8/8/10).
"Our goal is to continue to deliver on our promise of great entertainment at a great value, all while keeping an eye on the marketplace," Universal spokesman Tom Schroder said. "We also listen to our guests and they tell us we are doing a great job at delivering value. In fact, 94 percent of our guests say we deliver good to excellent value for their entertainment dollar."
Universal ticket-price increases*:
Base tickets:
1-day: $79 to $82 (+3.8 percent)
2-day: $119.99 to $124.99 (+4.2 percent)
3-day: $134.99 to $139.99 (+3.7 percent)
4-day: $144.99 to $149.99 (+3.5 percent)
Park-to-park tickets:
1-day: $109 to $112 (+2.8 percent)
2-day: $144.99 (unchanged)
3-day: $149.99 to $154.99 (+3.3 percent)
4-day: $154.99 to $159.99 (+3.2 percent)
*Prices are for tickets purchased at the gate. Online prices are generally $10 cheaper per ticket.