Melanie
05-27-2009, 12:37 PM
From Orlando Sentinel
ESPN to open new research facility at Disney's Wide World of Sports
The sports giant will use the "ESPN Innovation Lab"
to test new broadcast technologies
Jason Garcia, Sentinel Staff Writer
Walt Disney World and ESPN are building a new research facility at the Wide World of Sports complex.
Dubbed the "ESPN Innovation Lab," the facility will allow the cable-sports giant to test new applications such as virtual graphics during events staged at Disney's sports venues. Think concepts such as the "EA Virtual Playbook" that ESPN has used as part of its pro football and basketball coverage or the strike-zone graphics used during baseball games.
Because the Wide World of Sports venues are in year-round use, ESPN believes they will make an ideal spot to test and tweak new broadcasting concepts during actual in-game conditions. Disney World and ESPN are both owned by the Walt Disney Co.
The lab, which will be housed in a renovated building at Wide World of Sports, won't be a typical tourist attraction. ESPN intends it to be a working research facility, though it'll likely include big bay windows that allow people to look in and see the company's emerging-technology staff at work.
ESPN has already moved five employees to Orlando from its Bristol, Conn., headquarters to work at the lab, and more could follow. The Innovation Lab is expected to formally open this fall.
ESPN to open new research facility at Disney's Wide World of Sports
The sports giant will use the "ESPN Innovation Lab"
to test new broadcast technologies
Jason Garcia, Sentinel Staff Writer
Walt Disney World and ESPN are building a new research facility at the Wide World of Sports complex.
Dubbed the "ESPN Innovation Lab," the facility will allow the cable-sports giant to test new applications such as virtual graphics during events staged at Disney's sports venues. Think concepts such as the "EA Virtual Playbook" that ESPN has used as part of its pro football and basketball coverage or the strike-zone graphics used during baseball games.
Because the Wide World of Sports venues are in year-round use, ESPN believes they will make an ideal spot to test and tweak new broadcasting concepts during actual in-game conditions. Disney World and ESPN are both owned by the Walt Disney Co.
The lab, which will be housed in a renovated building at Wide World of Sports, won't be a typical tourist attraction. ESPN intends it to be a working research facility, though it'll likely include big bay windows that allow people to look in and see the company's emerging-technology staff at work.
ESPN has already moved five employees to Orlando from its Bristol, Conn., headquarters to work at the lab, and more could follow. The Innovation Lab is expected to formally open this fall.