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View Full Version : Starbucks now making instant coffee.



caryrae
02-17-2009, 03:22 PM
I saw on the Starbucks website they are coming out with instant coffee called Starbucks VIA. It's 20 bucks for 24 servings and you can choose from Columbian and Itailan roast. Says it's coming March 3rd but you can go to the website and get a free sample in the mail.


Starbucks VIA™ Ready Brew is rich, full-bodied Starbucks® coffee in an instant. Unlike traditional instant coffee, which lacks the essential oils that give coffee its flavor and aroma, ours is made with the highest-quality arabica beans, finely ground to release their fullest flavor. Try these samples and discover a whole new way to make great coffee at home or on the go.

SBETigg
02-17-2009, 03:23 PM
I hadn't heard. I wonder if it will be any good. Very interesting.

ibelieveindisneymagic
02-17-2009, 05:46 PM
I read this in the newspaper this weekend...they seem to think that it will be popular. According to the article, in taste tests people couldn't tell the difference...but we'll have to see!