Figment!
02-22-2008, 11:09 AM
Disneyland Paris promotes new ride online
News Media Age
February 20, 2008
Disneyland Resort Paris has launched a campaign site to promote the launch of its new ride, The Twilight Zone Tower of Terror.
Part of a through-the-line campaign for the April launch of the ride, disneytowerofterror.com allows users to upload photos that can then be manipulated to make them look like the subject has travelled to the 4th dimension.
The site is supported by Disney Resort Paris's first viral campaign, as well as an online ad campaign.
Federico Gonzalez, senior VP of marketing for Disneyland Resort Paris, said, "We know from experience in the US that Twilight Zone Tower of Terror appeals to older children, so we've designed this campaign to engage with 13-15-year-olds through media platforms that they engage with."
The campaign is part of the resort's 15th anniversary celebrations.
News Media Age
February 20, 2008
Disneyland Resort Paris has launched a campaign site to promote the launch of its new ride, The Twilight Zone Tower of Terror.
Part of a through-the-line campaign for the April launch of the ride, disneytowerofterror.com allows users to upload photos that can then be manipulated to make them look like the subject has travelled to the 4th dimension.
The site is supported by Disney Resort Paris's first viral campaign, as well as an online ad campaign.
Federico Gonzalez, senior VP of marketing for Disneyland Resort Paris, said, "We know from experience in the US that Twilight Zone Tower of Terror appeals to older children, so we've designed this campaign to engage with 13-15-year-olds through media platforms that they engage with."
The campaign is part of the resort's 15th anniversary celebrations.