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mprewitt
08-16-2007, 08:40 PM
First they were called "Home Away From Home" resorts, then "Disney Vacation Club Resorts", and now they'll be called "Disney Deluxe Villa Resorts" -- at least for those non-DVC members who book via CRO.

Resorts debut new category name

Beginning on Aug. 16, Guests shopping for Walt Disney World® accommodations will discover a "new" category of resorts.

In an effort to alleviate confusion about the availability of Disney Vacation Club accommodations as nightly rentals, and to better describe these resorts' amenities, Disney vacation planners will use the term Disney Deluxe Villa Resorts in reference to the Disney Vacation Club properties for non-Members. (These resorts previously were listed as Disney Vacation Club Resorts.)

The Disney Deluxe Villa Resorts category tops off a line-up of Disney Resorts for every taste and budget, including Disney Value Resorts, Disney Moderate Resorts and Disney Deluxe Resorts.

As this resort category name change affects Guest rental bookings only, Disney Vacation Club Members will continue to know these properties as Disney Vacation Club Resorts.

SBETigg
08-16-2007, 08:43 PM
I'm sure they also want to stress the deluxe, because to be honest, when I think of Disney's Deluxe resorts, some of the DVC properties don't automatically spring to mind. This might help guests to make that association more readily.

Maleficent's Dad
08-17-2007, 08:33 AM
I had read this too.
I guess it doesn't really effect us too much; they're just trying to market the excess DVC accomodations towards non-DVC people.