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Disney's
PhotoPass
With more than 600 million pictures taken at Walt
Disney World Resort every year, it seems as though guests to the Vacation
Kingdom enjoy capturing the memory of their vacations as much as they enjoy
experiencing them.
Disney's PhotoPass, which debuted in all four Walt Disney World theme parks
on Dec. 1, 2004, presents guests with an alternative way to capture
treasured moments.
Using professional digital SLR equipment, photographers take photos of
guests throughout the theme parks. Instead of receiving a paper claim
ticket, guests receive a Disney PhotoPass that links all of their vacation
photos together into one online account for easy online viewing and sharing.
Guests can use one PhotoPass for their entire vacation or get a new
PhotoPass each time they take a photo.
Then, instead of having to wait in line at a Photo Center for their photos,
guests will be able to view, share and order their photos online at
DisneyPhotoPass.com. Although Disney's PhotoPass replaces the existing
photo system at Walt Disney World Resort, guests will still be able to view
and buy their vacation photos at Disney Photo Centers located throughout
property.
"We are always looking for ways to make our guest experience easier and more
hassle-free," said Michael Colglazer, vice president, Disney Photo Imaging.
"Disney's PhotoPass is a way of doing that. We think that Disney's PhotoPass
will do for photography what Disney's FASTPASS has done for wait times at
attractions -- drastically reduce or, in some cases, eliminate the lines
while making the overall vacation experience more enjoyable."
At
DisneyPhotoPass.com, guests can also add decorative borders and other
Disney-themed elements to their pictures. There is no charge for obtaining a
PhotoPass or viewing or sharing your photos online. The cost of ordering
prints from
DisneyPhotoPass.com will be similar to the cost of buying the same photo
at a Disney Photo Center.
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