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  1. #1
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    Exclamation Disney 360 Vacation: New Immersive Entertainment Program at Walt Disney World

    A little lost in the shuffle of yesterdays massive Press Release and avalanche of announcements; Disney Parks & Resorts previewed "Disney 360 Vacation"-- a new program that promises to fully immerse Guests in favorite story.

    The first effort in this new program will be the announced Star Wars Hotel:

    Quote Originally Posted by Disney Parks & Resorts

    ... a Star Wars-inspired resort will debut as part of the new Disney 360 vacation concept.

    ... this revolutionary new vacation experience will be a living adventure that allows guests to immerse themselves in an entirely new form of Disney storytelling.

    “It’s unlike anything that exists today.” Bob said. “From the second you arrive, you will become a part of a Star Wars story! You’ll immediately become a citizen of the galaxy and experience all that entails, including dressing up in the proper attire. Once you leave Earth, you will discover a starship alive with characters, stories, and adventures that unfold all around you. It is 100% immersive, and the story will touch every single minute of your day, and it will culminate in a unique journey for every person who visits.”

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    INTERCOTee Natalie has shared the expected pricing for this new experience here.
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  4. #2
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    I'm really interested in what "dressing up in the proper attire" means! Star Wars costumes for everyone?
    Laura
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  5. #3
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    Quote Originally Posted by laprana View Post
    I'm really interested in what "dressing up in the proper attire" means! Star Wars costumes for everyone?
    Yes, part of the price includes a costume that you get to keep.

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  7. #4
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    Quote Originally Posted by laprana View Post
    i'm really interested in what "dressing up in the proper attire" means! Star wars costumes for everyone?
    disney cosplay!!!!!!
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  8. #5
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    Any thoughts on what "class" of hotel this would be? On first hearing of it I figured it would definitely have to be a value. However in reading it now you would have to think it would be ultra-deluxe?
    Beth & David

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  9. #6
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    I don't see myself signing up for any Westworld-like experience at Disney. I am sure my husband would like it, so if he wants to drop over $1000 to stay here, I'll check myself into the Grand Floridian and relax while he plays dress up. Technology like this, and the price tags that accompany, cross a line for me. It's just not how I like to vacation or travel.
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  11. #7
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    Wish they could/would release the 360 video for Oculus/Samsung Gear VR!!! I would be on that in a heartbeat! Of course, that will never happen because they're not Apple products.
    -Bud

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  12. #8
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    Quote Originally Posted by BriarRose0708 View Post
    I don't see myself signing up for any Westworld-like experience at Disney. I am sure my husband would like it, so if he wants to drop over $1000 to stay here, I'll check myself into the Grand Floridian and relax while he plays dress up. Technology like this, and the price tags that accompany, cross a line for me. It's just not how I like to vacation or travel.
    I totally agree. Honestly, my husband is a HUGE SW fan but he hasn't expressed much interest in this experience.

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  14. #9
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    As an academic specialising in immersive performance this is going to be seriously fascinating.

    Pretty much all the research out there would say that Briarrose is not alone and that while there would be lots of people who would enjoy such events, a large portion of people will be put off by anything close to the level of interactivity that the Star Wars hotel indicates.

    Perhaps most unusually, the demographic of people who would be put off the most by this would be those that would tend to be more mainstream or small-c conservative in their taste, which is a very large section of the Disney fanbase.

    While interactivity and customisability have expanded drastically in the last few years, the average person is still a little wary of essentially presenting a fictionalised version of themselves in a face-to-face interaction with others. It's unbelievable cool for some, but most of that some aren't the kind of person who come to Disney World in sufficient numbers. It's why the Adventurer's Club - the greatest attraction Disney ever made - is no longer with us despite being rabidly loved by those who appreciate it.

    For this to work - and heavens it's not as though Disney won't have done their research on this - the initial invitation to guests: i.e.. what they are required to do and the way that they are going to be asked to do it, will have to be extremely gentle. And even then I can't see any way that this works across the board in all hotels. Large segments of consumers just don't want themselves exposed (which this will feel to them like it is) on this level. They want to immerse themselves in Disney, yes......but not to potentially expose themselves by somehow having a spotlight placed on "them".
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  15. #10
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    Quote Originally Posted by BrerGnat View Post
    I totally agree. Honestly, my husband is a HUGE SW fan but he hasn't expressed much interest in this experience.
    I love SW also, and know several people that do. But I have zero interest in staying there.
    "When hinges creak in doorless chambers... and strange and frightening sounds echo through the halls.. whenever candlelights flicker... where the air is deathly still... that is the time when ghosts are present... practicing their terror with ghoulish delight."

  16. #11
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    So, are you going to wear your Star Wars outfit to all the theme parks. You might look a little out of place in AK and it's going to get fairly stinky after a week.
    Dave aka: Altair
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  17. #12
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    Quote Originally Posted by Altair View Post
    So, are you going to wear your Star Wars outfit to all the theme parks. You might look a little out of place in AK and it's going to get fairly stinky after a week.
    You won't be visiting AK. This experience will require your time. The room price will include DHS admission, because you will be required to go into Star wars land to accomplish your missions. It is seriously a 100% immersive experience. The longest you will be allowed to stay will be 3 nights.

    I guess if this fails dramatically, they just make it a regular hotel with a Star Wars theme.

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  18. #13
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    I love things Star Wars, for sure, but the pricing is crazy. I suppose when my kids get out of college and begin to take care of me, minutes before they insert me into a nursing home, they can treat me to a night or two in a Star Wars Resort .... otherwise, I'm greatly out-priced. Further, I'm not certain I'd want to be totally immersive in this. You know how some people are over-the-top fanatical .... I wonder if I can get a "safe-word" in case someone tries to "lightsaber" me ... or can I get out of role and relax by the pool ???
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  19. #14
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    Well, there will be a lot of confusion over staying at this hotel. Many will not know about the immersive side of it. So, that will be interesting.
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  20. #15
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    Quote Originally Posted by texas211 View Post
    Well, there will be a lot of confusion over staying at this hotel. Many will not know about the immersive side of it. So, that will be interesting.

    As far as the doing away with classes. Based on what i see on pricing, all disney hotels fall into the delux pricing. Waldorf or Gaylord here I come.
    I'm fairly certain that this hotel will have its own separate booking section on the website where the whole thing is explained and you consent to what the experience entails. It's not going to just pop up as an option with all the other resorts.

    And, apparently it will not be open for the general public to visit either, like...you won't be able to make an ADR to eat onsite here. It will be accessible only to guests of the experience.

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  21. #16
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    For it to be a fully immersive experience, it will have to be limited in the number of guests per "show" (since that's what this really is), and has to have a tightly controlled environment - otherwise there will be too many variables in play to control the story line for each guest. I fully expect that Magic Band technology will be used to monitor guest's movements and provide for "chance encounters" with the CM actors. It'll be more than a standard MB and be part of the costume.

    This is not going to be just a themed hotel. Is literally a stage, and the guests are the players (yes, that was a Shakespere reference).

    Because of this, I expect the hotel to be small (at least have a small number of guest rooms - the play area(s) could be quite extensive), and restricted to guests only. If it's a 2 day experience, everyone arrives on the same morning, and the experience begins later that afternoon. Everyone leaves at the same time, the rooms and sets are reset and the next set of players come in. They might set it up so the hotel has multiple self contained areas where different sets of players are having different adventures starting on different days (group 1 starts on Monday, group 2 on Tuesday, and there's a third area so that one area is being cleaned/reset every day.)

    if they build this on the outskirts of Star Wars: Galxay's Edge, it could have is own private (secret) entrance into the park and the adventures can continue there as well. SW:GE has already been announced as going to be highly immersive on its own with CMs in full costume. Hotel guests on an adventure in SW:GE probably wouldn't even be noticed by the regular guests. And just think of the after hours possibilities!

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  22. #17
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    Quote Originally Posted by BriarRose0708 View Post
    I don't see myself signing up for any Westworld-like experience at Disney. I am sure my husband would like it, so if he wants to drop over $1000 to stay here, I'll check myself into the Grand Floridian and relax while he plays dress up. Technology like this, and the price tags that accompany, cross a line for me. It's just not how I like to vacation or travel.
    Exactly what I was thinking. It'll be like Westworld. I totally agree with you, as well. It's not something I'm interested in. Costumes? WAY too much pressure for me. I just want to relax and be anonymous, while on vacation.

    It'll be interesting to see if they really get rid of the hotel class system and how they'll present it all, if they do. I don't know if, after the many years of Disney vacations under my belt, I'll personally be able to adapt to the deluxe resorts and the value resorts being all on the same level. The deluxe will always be deluxe, in my mind...and the values will always be values.
    Nice work, pal.

  23. #18
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    Quote Originally Posted by BrerGnat View Post
    I'm fairly certain that this hotel will have its own separate booking section on the website where the whole thing is explained and you consent to what the experience entails. It's not going to just pop up as an option with all the other resorts.



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    At the cost of probably 800-1000/night (i'm guessing) , I bet there will be several people who don't realize the full nature of the park. How many really read those kinds of details? As proof, how many people try to bring drinks, not take off their shoes, etc when you are going through Orlando airport?

    Sounds like an interesting idea. I have zero interest. Now if I could rent the UP house, now we are talking
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  24. #19
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    To follow along on Natalie's comment, it would surprise me if this experience even shows up as a resort option. They're not selling hotel rooms here, they're selling an experience that happens to include overnight accommodations.

    Steve

    Steve
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  25. #20
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    OK, as a 3-day all immersive thing I get it. Kinda like the NASA Space Camp for adults in Huntsville (which I'm absolutely going to do). Star Wars uber-fans will love this. Pair it with a week of "normal" Disney vacation on the front or back end, and it would be quite the experience! So, what is the actual pricing for this?
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