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  1. #1
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    Feb 2009
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    Default Netflix getting Disney movies

    Just read this:
    Netflix's Internet video service has landed the U.S. rights to show Disney movies shortly after they leave theaters, a coup that could turn into a costly mistake if the deal doesn't bring in more customers.

    The multiyear licensing agreement announced Tuesday represents a breakthrough for Netflix as it tries to secure more exclusive programming for a popular service that streams video over high-speed Internet connections. The approach is making Netflix more like traditional pay-TV channels such as HBO, Starz and Showtime.

    Financial terms weren't disclosed, but analysts estimate that Netflix will pay Disney more than $350 million annually. That's a hefty bill that will require Netflix to accelerate its subscriber growth or consider raising its prices something that management has vowed not to do after rankling customers with rate hikes last year.

    Netflix is snatching the rights to the Disney movies from Starz, which had failed to reach terms on renewing a separate licensing agreement with Netflix. Until February, Netflix's streaming service had access to Disney movies through that Starz deal. The loss had been interpreted as a blow that diminished Netflix's market value.

    Investors applauded Netflix Inc. for trumping Starz to get the Disney rights directly from The Walt Disney Co. and for winning an exclusive provision that shuts out Starz and other rivals.

    Netflix shares surged $10.65, or 14 percent, to close Tuesday at $86.65, its highest closing price since April. That's still far below its peak of nearly $305, reached around the time that Netflix announced it price increase in July 2011. Rates went up as much as 60 percent for those who wanted to stream Internet video and keep receiving DVDs through the mail, too.

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  3. #2
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    Aug 1999
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    This a very good move for Netflix since as much as I enjoy the service I am often disappointed with the selection of newer movie available.
    Jeff (aka JPL)
    Former VMK alias figgiefig
    Intercot Staff
    Disney Tech - Software, Games & Web
    The Locker Room
    Disney Vacation Club

    JPL@intercot.com




    "Remember it all started with a Mouse"

  4. #3
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    Noticed last night that they've already added a bunch of Disney movies!

  5. #4
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    Feb 2001
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    Great news!

    I've already really enjoyed Netflix, and having access to the Disney titles will make it that much better.

    I can't wait to introduce my 2-year-old to some of the classics.

  6. #5
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    Aug 2002
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    Muppet Movie in my queue...
    Son of Jor-El.. Kneel before Zod...

    TRICIA JONES: I heard that you were going to propose to Brandi Svenning at some theme park. When are men going to learn that women want ROMANCE, not Mr. Toad's Wild Ride...

    BRODIE: Hey, now, be fair. EVERYONE wants Mr. Toad's Wild Ride.

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