OMG! I love Disney and tend look at the positive in most of what they do but this is LAME!!

$75 for:

- a magazine (I get the "Mickey Monitor" and DVC "Disney Files" which is plenty)

- a "personalized membership card and certificate" (woo-hoo! Anyone can create this on a computer)

- a surprise gift (read cheap),

- "special" merchandise you can BUY (did you look at some of it? again...LAME and some of it outrageously priced! A PEN for $849.95 - REALLY??!!)

- oh let's not forget the DISCOUNT to "The Ulitimate Disney Fan Experience" - not FREE but a DISCOUNT. So anyone can go to this but but members get a discount - yipee!

Now, if they would add in special perks at the parks like special tours, discounts, gifts upon check-in, etc then it might be worth it. But as it is...
FORGET IT!

Good luck pulling this off Disney, especially in this economy.