Does Disney keep track of return visits?

I mean, I know that they don't have someone in an office somewhere who is wondering, "Why haven't the Henshaw's been back this year?" But I wonder if their reservation system/MDE flags people who are known to be repeat customers, who have stopped repeating/broken their pattern for visits and reservations. And, if a certain time passes, do they change marketing and deals towards those people.

Thoughts?

You have a number of questions there....

Yes, they DO track return visits. The advent of the Magic Band has made this very easy for them. It's all on your account, tied to the MB.

Do they check you visitation pattern? With the data on your account, they certainly COULD. I just don't know if they have a good enough IT department to actually do that.

Do they change marketing deals based on that information? I honestly doubt that they are thinking that far ahead. They do well with mass public offerings and don't really need to worry about repeat visitors. They certainly pick-and-choose for PIN offers, but not necessarily based on visitation data, more or geographic locations.

Just my opinions.....