Disneyland Paris Launches Promotion for 'Twilight Zone Tower of Terror' Attraction

Disneyland Paris promotes new ride online

News Media Age
February 20, 2008

Disneyland Resort Paris has launched a campaign site to promote the launch of its new ride, The Twilight Zone Tower of Terror.

Part of a through-the-line campaign for the April launch of the ride, disneytowerofterror.com allows users to upload photos that can then be manipulated to make them look like the subject has travelled to the 4th dimension.

The site is supported by Disney Resort Paris's first viral campaign, as well as an online ad campaign.

Federico Gonzalez, senior VP of marketing for Disneyland Resort Paris, said, "We know from experience in the US that Twilight Zone Tower of Terror appeals to older children, so we've designed this campaign to engage with 13-15-year-olds through media platforms that they engage with."

The campaign is part of the resort's 15th anniversary celebrations.

How is the Disneyland in Paris doing? You never here that much about it. Does Disney still own the majority of it?

Disneyland Resort Paris is owned and operated by French company Euro Disney S.C.A., a public company of which 39.78% of its stock is held by The Walt Disney Company, 10% by the Saudi Prince Alwaleed and 50.22% by other shareholders. The park is run by chairman and CEO Karl Holz.

It's about $2B US in debt but it has been turning a profit.

We did d a day trip there last October and it was so packed we gave up after a while, tiring of hour long waits for each and every ride at the place.